![Event Hollywoodbets Duran July Country Allure Fashion Show jpg]()
"It is a visualisation of the 'Country Allure' theme and acts as an inspiration for the public to see how the professionals have interpreted the theme. We hope that everyone turns out on Saturday, 4 July with their own interpretation," said Race Coast Head of Marketing, Major Events and Broadcast, Steve Marshall.
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Durban Fashion Fair Co-ordinator Derrick Mhlongo said: "Tonight we communicate to all sectors of our consumers, from our sponsors to our audience. It is a family event where kids get to look up to designers and be inspired. Moms, dads and grannies are all here enjoying the experience. While they may not be able to attend race day, this provides them with the opportunity to see and feel what fashion is all about.
The fashion element of the Hollywoodbets Durban July is an igniter. Everyone thinks about what they are going to wear when they go to the races. As a result, we need to acknowledge the role played by fashion in this event, starting with the designers, the models, the make-up artists, hairstylists and producers. When these elements all come together, the lifestyle and the Hollywoodbets Durban July comes alive.”